KnanApparel is a clothing brand founded by Nixon Canaan. Nixon is a lover of life and fashion enthusiast from Mutare with a dream to change the underwear world by a single clothing piece at a time. It has always been a norm that accountants are ‘geeks’ and ‘nerds’ with no fashion sense, and to inspire every young accountant out there that, there is more life than numbers and figures. That is why the clothing brand started.
As the clothing and fashion industry is diverse, KnanApparel saw the need to engage in a different direction, defying odds, and found the urge to produce a rare product in Zimbabwe and try to be as versatile and unique at the same time.
As a person who always wanted to do things differently from everyone, and given the influx of many different clothing brands in the country of late, there was a need for a fresh idea that will change the fashion industry for good. Underwear was the best way to express the peculiar mind of a young Zimbabwean.
In early 2021 there are arrangements to release a female range of underwear and swimwear. This will see the brand growing to cater all in and around Zimbabwe not neglecting beyond borders.
In early 2020, after thorough research, an opportunity presented itself. There is not a single locally manufactured underwear brand in the country of late and I had to resolute to grab the opportunity and grace the market with fresh local produce that would inspire everyone to be unique in their way.
We are locally producing high-quality underwear for men and we have a step forward by packaging the underwear in unique boxes with the will to differentiate the product from any other found locally. This is done with a mind to capture the market effortlessly.
The product is made in different sizes starting with Medium to 3XL. Plans to produce sizes for kids are in process, but as for the first batch, it will be of the ones mentioned above. These products will be packaged in a box of 2s and 4s depending on the preference of one. Different colors are available that entails blue, maroon, black, and grey. A box of two will be going for the US $12.00 and a box of 4 will be at $22.00. These products are of high quality which leaves room to breathe and still be comfortable. We guarantee everyone that once one gets a box they would want an extra one.
I leave you with the following statement: “Dare to Look Different and you will enjoy being different in unique underwear. “
Social pages: Facebook: @knanclothing; Twitter: @knanApparel; Instagram: @knanApparel