It has always been a common stereotype that the marketer’s chair is missing in the boardroom. These juvenile sentiments had a pretty good run amongst those with a blurry eyesight towards the real veins of business. Well not anymore, recent events that have been inspired by the prevailing Covid 19 pandemic, have reinstated the inevitable significance of marketing in bold print. With the world standing still for almost a year now, prominent brands have dined with start-up ones signalling that the playing field is now even.
With hunger and starvation overshadowing citizens following the wounds emanating from the negative impact posed on economies, almost everyone has resorted to small scale trading, raising the question “who is going to be the customer now?”. With no or less sales being completed, the sales, production and Human Resources departments are slowly losing grip. Moreover, whatever is going to be done by one, there are millions of people out there who already ventured in such trades, so who then is guaranteed of success? After all the above observations, the world has agreed that a differentiated execution of delivery and the establishment of long lasting relationships with customers is the only rational way to go, hence the need to seek modern marketing expertise.
The world can quote or disagree with marketers, glorify or vilify them but most definitely they can’t be ignored because they surely bring the much-needed difference. The earlier we adopt modern marketing, the better our chances of success. It might be today or tomorrow but either way, circumstances are rendering marketing a non-optional experience underpinning the success of any organization amidst this pandemic and even forever.