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Do You Know The Greatest Marketer In The World?

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I am part of those young people who are starting something and when it comes to Youth Entrepreneurship, I greatly have a passion and have been consistently following some startups and businesses just to get some lessons and learn one or two stuff, as growth comes from learning. As a startup, the greatest challenge is mostly when it comes to sales and marketing as we often looking out for some complicated expensive forms of marketing like print media, radio or TV.

To some who have heard of the ‘most effective and cheapest’ form of marketing, which is social media but they have tried it with a layman’s approach. The approach is often just spamming, posting and scattering their adverts everywhere on each and every platform. Some opt for the easier yet ineffective way of sharing in uninterested Facebook and WhatsApp groups, timelines and at the end of the day ROI Dololo!!!! Are you wondering about how you could possibly wondering how you can do it better? Remember I told you about the Greatest Marketer you have been possibly ignoring.

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The Greatest Marketer is none other than you?

If you can’t believe in your brand, product or service who else can?

The CEO’s social media presence and engagement can greatly increase your engagement and brand awareness and I believe you can also agree with me that it indeed increases the sales. I have good typical examples of CEOs who are using Twitter for the good of their companies and we can look at Dr. Lance Mambondiani now Managing Director of BancABC Zimbabwe.

Let’s take a look at Strive Masiyiwa and his Facebook Page that has been recorded as one of the most engaged Personal Pages with Facebook sitting at over 5 million followers. He is always engaging with his followers, responds to their comments and questions every day and I got to know of the now failed Kwese first through his page before I even saw their adverts. To those who remember him in those days when he was always talking about their new product. He was out there marketing the product and this probably closed a lot of sales.

He talked about the Vaya Application as a concept from Uber they introduced in Zimbabwe and people started to know of the incoming solution and opportunity way before it was launched. He continues to talk about Vaya and Clean City Africa which is changing the face of Harare waste disposal and management systems. Clean City Africa has also availed a lot of employment opportunities for the local people. Now he is also actively talking about their recently launched messaging application Sasai and if you have been following his page, I think you have seen the number of registrations that come from these posts.

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He was also there talking of their plan to separate the listing of Econet and Cassava on the Stock Exchange way before they went on ahead to do so. Look at the size of Econet and their shareholders and some of them are not even so active on the page but we deserved to know because we are the subscribers. Strive has also endorsed some great ideas and ask the originators to meet with his technical team to develop and monetize the idea further. I greatly believe that his page plays a great part in the marketing efforts across the African continent.

I know you might be saying, but I don’t have the millions of followers so how can I do it. You can just start sponsoring some posts just like what Strive did, and I’m glad I am seeing some notable CEO and Founders joining the bandwagon on Facebook that is Munya Gwatidzo of Astro Mobile, Takwana Tyaranini of Senditoo ( A multimillion million Pound Money Transfer Company) Mutarisi of Nash Paints and Avion.

After all, it’s not just about Facebook, we can also look at Twitter and Instagram. There are a lot of people who are pushing their sales on these platforms. It’s not like they are advertising always but they are pushing in a smart way. You can implement the 80-20 rule of 80% content ( inspiration, selfless, etc) then 20% advertising or self-promotion.

Did you know some of the CEOs and Founders are out there on Twitter promoting their accounts and boosting their posts and some even go to the extent of paying for it…Why????

They know where the influence lies and that they are the Greatest Marketer. Some customers buy brands and services they can always connect with and its even great when they can communicate with the Founder or CEO. Why wait for someone to do the bulk of the marketing for you when you can even do it for yourself.

Do you know your WhatsApp Status can help bring the best sales because you marketing to your family and friends but most of us we have been missing it, Why???

Of the Power of WhatsApp for your business I will reserve if for another post, but let me help you digest where you may have been getting it wrong all the time. Let’s start with an example, how many of you are into network marketing of health and beauty products??

Why is it that most of your friends, family, church mates, neighbors will have to look for another person to buy from when you are also selling the same services or products.

I am particularly concerned by this startup, Founder, CEO, Marketer, Businessperson whose social media posts, profile, statuses, and uploads are full of Memes, political jokes & comments, trending gossips, dates, bae, outings with friends, soccer updates and never a time will they ever talk about their brand and hustle.

People do not even know your grind and you expect them to buy from you. Maybe a question to help you is, Whose brand are you promoting? Are you not promoting other people’s brand at the expense of your own brand and people Havatomboziwi kuti unoita nezvei. Remember I said the Greatest Salesperson is you.

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POEMS

The bitterness of bombs

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I wonder why I wonder why?

I grew up in terror

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And I met a terrible error

My life was and is still shattered

And my society scattered

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I wonder why, I wonder why?

The first bomb got me on the top of the hill

But I had to face it with courage and stay still

A couple of bodies laid like flies

And all I could hear were the cries

I wonder why, I wonder why?

I saw young lads taking the last breathe by my side

To survive I had to dive in no river in order to subside

 The ground was tensed and it couldn’t hold me anymore

And my senses, my throat and my heart were all bitter and sore

I wonder why, I wonder why?

I fled the scene leaving the dead alone and I felt the shame

But who was to be held accountable and who was to be blame

I will live to tell my own story as a single narration

But the history has it all and the full documentation

By Ngaluku Lukulu Chocho

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MOTIVATION

The Magic of A Pen

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You feel heavy in your heart; you wonder if it’s worth jotting down. “This is for talented people”, what if it’s a chance for you to discover yours? I believe life is a mystery to be discovered and learnt. Learn to appreciate your mind by allowing that pen to scribble your motivations or feelings. I have learnt to discover writing makes me to be serene with myself, it’s a form of healing.

You can ask yourself, should I use complex language? Should I use a certain structure? All these are not of major importance; we all have a unique way to our literary work. If you cannot appreciate your work as the first customer to it, who will? Never doubt that you can do it, it only needs you to believe in yourself and never be ashamed to ask for help. If I say a lot it would be more of iteration, just believe in the magic of the pen you hold.

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Compiled by
Trevor Virima S.C

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Bitconnect Shuts Down After Accused Of Running A Ponzi Scheme

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Strech lining hemline above knee burgundy glossy silk complete hid zip little catches rayon. Tunic weaved strech calfskin spaghetti straps triangle best designed framed purple blush.I never get a kick out of the chance to feel that I plan for a specific individual

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

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A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen.

On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word “and” and the Little Blind Text should turn around and return to its own, safe country.

“NO REPRESENTATION IS BEING MADE THAT ANY RESULTS WILL OR ARE LIKELY TO ACHIEVE PRICES SIMILAR TO THOSE SHOWN.”

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

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But nothing the copy said could convince her and so it didn’t take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again. And if she hasn’t been rewritten, then they are still using her.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.

Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the pane, which made him feel quite sad. “How about if I sleep a little bit longer and forget all this nonsense”, he thought, but that was something he was unable to do because he was used to sleeping on his right, and in his present state couldn’t get into that position. However hard he threw himself onto his right, he always rolled back to where he was.

“The will to win, the desire to succeed, the urge to reach your full potential these are the keys that will unlock the door to personal excellence.”

One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections.

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen.

His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame.

It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer. Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the pane, which made him feel quite sad.

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