I am part of those young people who are starting something and when it comes to Youth Entrepreneurship, I greatly have a passion and have been consistently following some startups and businesses just to get some lessons and learn one or two stuff, as growth comes from learning. As a startup, the greatest challenge is mostly when it comes to sales and marketing as we often looking out for some complicated expensive forms of marketing like print media, radio or TV.
To some who have heard of the ‘most effective and cheapest’ form of marketing, which is social media but they have tried it with a layman’s approach. The approach is often just spamming, posting and scattering their adverts everywhere on each and every platform. Some opt for the easier yet ineffective way of sharing in uninterested Facebook and WhatsApp groups, timelines and at the end of the day ROI Dololo!!!! Are you wondering about how you could possibly wondering how you can do it better? Remember I told you about the Greatest Marketer you have been possibly ignoring.
The Greatest Marketer is none other than you?If you can’t believe in your brand, product or service who else can?
The CEO’s social media presence and engagement can greatly increase your engagement and brand awareness and I believe you can also agree with me that it indeed increases the sales. I have good typical examples of CEOs who are using Twitter for the good of their companies and we can look at Dr. Lance Mambondiani now Managing Director of BancABC Zimbabwe.
Let’s take a look at Strive Masiyiwa and his Facebook Page that has been recorded as one of the most engaged Personal Pages with Facebook sitting at over 5 million followers. He is always engaging with his followers, responds to their comments and questions every day and I got to know of the now failed Kwese first through his page before I even saw their adverts. To those who remember him in those days when he was always talking about their new product. He was out there marketing the product and this probably closed a lot of sales.
He talked about the Vaya Application as a concept from Uber they introduced in Zimbabwe and people started to know of the incoming solution and opportunity way before it was launched. He continues to talk about Vaya and Clean City Africa which is changing the face of Harare waste disposal and management systems. Clean City Africa has also availed a lot of employment opportunities for the local people. Now he is also actively talking about their recently launched messaging application Sasai and if you have been following his page, I think you have seen the number of registrations that come from these posts.
He was also there talking of their plan to separate the listing of Econet and Cassava on the Stock Exchange way before they went on ahead to do so. Look at the size of Econet and their shareholders and some of them are not even so active on the page but we deserved to know because we are the subscribers. Strive has also endorsed some great ideas and ask the originators to meet with his technical team to develop and monetize the idea further. I greatly believe that his page plays a great part in the marketing efforts across the African continent.
I know you might be saying, but I don’t have the millions of followers so how can I do it. You can just start sponsoring some posts just like what Strive did, and I’m glad I am seeing some notable CEO and Founders joining the bandwagon on Facebook that is Munya Gwatidzo of Astro Mobile, Takwana Tyaranini of Senditoo ( A multimillion million Pound Money Transfer Company) Mutarisi of Nash Paints and Avion.
After all, it’s not just about Facebook, we can also look at Twitter and Instagram. There are a lot of people who are pushing their sales on these platforms. It’s not like they are advertising always but they are pushing in a smart way. You can implement the 80-20 rule of 80% content ( inspiration, selfless, etc) then 20% advertising or self-promotion.
Did you know some of the CEOs and Founders are out there on Twitter promoting their accounts and boosting their posts and some even go to the extent of paying for it…Why????
They know where the influence lies and that they are the Greatest Marketer. Some customers buy brands and services they can always connect with and its even great when they can communicate with the Founder or CEO. Why wait for someone to do the bulk of the marketing for you when you can even do it for yourself.
Do you know your WhatsApp Status can help bring the best sales because you marketing to your family and friends but most of us we have been missing it, Why???
Of the Power of WhatsApp for your business I will reserve if for another post, but let me help you digest where you may have been getting it wrong all the time. Let’s start with an example, how many of you are into network marketing of health and beauty products??
Why is it that most of your friends, family, church mates, neighbors will have to look for another person to buy from when you are also selling the same services or products.
I am particularly concerned by this startup, Founder, CEO, Marketer, Businessperson whose social media posts, profile, statuses, and uploads are full of Memes, political jokes & comments, trending gossips, dates, bae, outings with friends, soccer updates and never a time will they ever talk about their brand and hustle.
People do not even know your grind and you expect them to buy from you. Maybe a question to help you is, Whose brand are you promoting? Are you not promoting other people’s brand at the expense of your own brand and people Havatomboziwi kuti unoita nezvei. Remember I said the Greatest Salesperson is you.