The fundamental principle governing all life is one of cause and effect. The principle says you reap what you sow. If we treat customers badly, the effects will be seen by our low future revenue, profitability, and cash flow. Everything in life revolves around this irrevocable principle.
Customers can choose not to come to our businesses and go to buy from our competitors. This is a clear declaration and decision statement. The customer experience is the one that will ultimately determine how many customers are going to support our businesses.
Customer service is such a powerful instrument in gaining and retaining customers in this fierce and competitive business environment. Customers are the decision-makers and they can freely choose the business they would want to buy from in a free-market economy based on a couple of factors. Conversely, when more customers come to us, results will also show in our financial and strategic profile. When less customers come to our organizations, everyone in the office from the Chief executive is fired.
The irrecoverable, timeless and immutable truth is that a business should ideally have more income than expenses for any trading period. Having more expenses than income for long periods will certainly be hemorrhaging the organization’s assets.
For more customers to come to us and our businesses, we need million-dollar customer service.